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When she was a girl growing up in the Middle East, Hanane Bouchouicha recalls struggling to find products that truly worked for curly hair

In an era where brands often chase visibility through macro- and mega-influencers, Zaphira Nature is taking a different route—one that prioritizes authenticity, engagement, and community-building.

Hanane Bouchouicha-Sykora, the Founder of Zaphira Nature, says having a strong support system is crucial

From sourcing sustainable ingredients to listening closely to her audience, Hanane Bouchouicha believes that a small brand can slowly inspire big changes in niche markets

UAE-based hair care startup Zaphira Nature is created to meet the needs of women with textured hair – tailored keeping in mind the MENA region’s weather patterns – giving them a reason to celebrate their individuality by embracing the uniqueness of their curly hair.

Redefining hair care standards

Beautyworld Middle East opened its doors today to more than 2000 exhibitors and 70,000 visitors eager to explore the beauty and wellness trends in 2024. Amid the packed halls and booths of beauty and skincare, it’s difficult to miss the lovely Hanane Bouchouicha, with her voluminous curls and pleasing smile.

Today, we shine the spotlight on Zaphira, a brand dedicated to celebrating the uniqueness of curly hair. With a belief that every curl has its own story, Zaphira specializes in products and services designed to nurture and enhance natural curls. Whether you're taming unruly locks or defining your texture, Zaphira is all about empowering confidence and individuality through tailored care.

The Dubai based haircare brand launches products dedicated to addressing textured hair issues in an easy and convenient manner.

Zaphira Nature, a pioneering new brand dedicated to textured hair care, launched this week its debut product line, Souffle Méditerranéen, at Beauty World Middle East 2024.

This is the best product for curly hair in the GCC,” says Hanane Bouchouicha, CEO of Zaphira Nature, a brand dedicated to curly hair routines. The brand launched its new product line at Beauty World Middle East. Priyanka gets you a sneak peek.

Beautyworld Middle East kicks off with over 2,000 exhibitors and 70,000 attendees exploring 2024's beauty trends. Among the highlights is Hanane Bouchouicha and her brand, Zaphira Nature, which offers specially formulated products for curly-haired women in the Middle East’s challenging climate.

Are you someone who is struggling with managing curly hair? Well you may have just found the answer to your prayers. Zaphira Nature, a pioneering new brand dedicated to textured hair care, announced the launch of its debut product line, Souffle Méditerranéen, at Beauty World Middle East 2024.

Zaphira Nature, a pioneering new brand dedicated to textured hair care, proudly announces the launch of its debut product line,Souffle Méditerranéen, in celebration of Beauty World Middle East 2024. Founded by Algerian entrepreneur Hanane Bouchouicha-Sykora, Zaphira Nature represents nearly three years of development and is the first UAE-based brand focused exclusively on providing high-quality, vegan, and sustainable curly hair products, specifically crafted for the unique needs of textured hair in the region.